Since its establishment in 2012, the fashion show has adhered to the goal of strengthening the endogenous driving force of Xinxiang economy and solving the employment, and the goal of carrying forward the clothing culture with Xinxiang characteristics. It is committed to promoting the development of the original design power of Xinxiang, and attracting excellent designers from various countries to conduct fashion release in Urumqi. Over the past six years, 42 designers and 30 fashion brands from 17 countries and regions, including China, Kazakhstan, Kyrgyzstan, South Korea, Russia, France, Italy and the United Kingdom, have been invited to the Asia-Europe fashion show for 109 performances.
In order to give full play to the stage expressiveness and professionalism of the models and enhance the visual appeal of the fashion show, it is reported that the event organizer specially invited Wang Zhe, one of the leading live fashion show directors in China. As a senior fashion choreographer and leading figure in the fashion industry, Wang Zhe has directed many large domestic and international fashion shows and international events. In order to further expand the influence of Asia-Europe fashion show and raise the attention, the organizers also specially invited the chief model li wei-yu, shi qifan and super A model wang xiaoting for the special show leading opening, the final curtain, so that each show is more international level. Such as the opening ceremony of the 20th anniversary of China international fashion week, the opening ceremony of Levi's Asia's largest concept store, and the release of Chinese fashion trends from 2006 to 2008.
In order to further expand the influence of Asia-Europe fashion show and raise the attention, the organizers also specially invited the chief model Li wei-yu, Shi qifan and super A model Wang xiaoting for the special show leading opening, the final curtain, so that each show is more international level.
After six years of cultivation and development of the fashion show in Asia and Europe has become the area all the way along the national clothing brands and designers to promote image, show originality, prevalence and seek mutual benefit and cooperation of multiple international window, and Xinxiang as the confluence of the ancient silk road east and west civilization, as the core of the new silk road economic belt, is gradually developed into the international fashion center.
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