Store Closed Dress Clothes Gone For Good
Aug 08, 2020
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Dressing up is being dressed down – and that's bad news for retailers that specialize in traditional office clothes.
After years of business attire becoming increasingly casual, the sudden transition to working from home for millions of Americans has undermined retailers that sell dress clothes.
While most nonessential retailers have posted sales declines due to temporary store shutdowns and a sharp drop in foot traffic during the COVID-19 pandemic, companies that specialize in dress clothes are in the worst shape – especially menswear shops.
The pandemic has simply accelerated an ongoing pivot toward more casual wear in business, said Ray Wimer, an assistant professor of retail practice at Syracuse University's Whitman School of Management.
"Instead of having casual Fridays, it's become the casual workweek," he said.
Some retailers, such as women's apparel chain Chico's, say they've benefited from earlier shifts toward more casual wear. The company says its White House brand is leading the way.
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