Trend 1: Leopard print
Leopard print has become an iconic presence in the fashion world in 2018. It can be seen on almost all fashion watches, coats, dresses, shoes, accessories, even children's clothes and men's wear.
In 2018, the number of leopard print tops in the adult women's market in the UK increased by 24 per cent year on year. In the United States, leopard shoes were the most popular, accounting for 32 percent of the market.
Following the trend, retailers such as Topman, River Island and ASOS have also created designs for men. Topman's customers like zebra and snake prints, and shirts are their favorite.
Trend 2: natural handbag (summer 2018 must)
With the improvement of people's awareness of environmental protection, both consumers and retailers pay great attention to the sustainability of products, and products made from raw materials are increasingly accepted by people.
In 2018, a large number of bamboo handbags, hand-woven handbags and straw bags appeared on Instagram.
In the United States, from January to April 2018, the advertising related to natural material handbag increased 123%, with an average advertising discount of 35%, while in the United Kingdom, the advertising related to natural material handbag increased 249%, with an average advertising discount of 42%, with a year-on-year growth of 249%.
In terms of material changes, wicker bags are the best-selling in the UK, while bamboo woven bags enjoy the highest discount.
Trend 3: Unisex apparel
Fashion trends for 2018 reveal that retailers are adapting to changing attitudes toward gender. Fast fashion giants such as ASOS, Zara and H&M have launched their own gender-neutral collections.
On fashion runways, where 64 models have admitted to being transgender or gay, LGBTQ groups (lesbian, gay, bisexual, transgender, non-heterosexual or people who do not identify with the gender of their birth) have gained attention and mainstream acceptance.
It is worth noting that from January to November 2018, the luxury market dominated the UK non-gender apparel market, with high-end retailers accounting for 53.4% of the market share, mass market accounting for 31.5%, and other markets accounting for 15.1%.
ASOS is at the forefront of the mass market at present, and Collusion is its latest gender-neutral collection that accounts for 43% of its related product supply. While GAP and H&M launched gender-neutral denim in 2017, neither brand launched a new line in 2018.
John Lewis has revealed that children's clothing under his department store will no longer be divided by gender.
Trend 4: chunky dad shoes
Women are switching from high heels to sneakers as they seek comfort in their clothes. People don't just wear sneakers for exercise, they wear them at work.
In 2018, luxury brands and street celebrities added fuel to the fire, with sneakers becoming a major trend in the shoe market. You can find almost every blogger with a ship loaded with balenciaga Triple S shoes, or FILA Disruptor 2.
Mass-market retailers are also moving forward to incorporate this trend into their own brands. Fast fashion brands such as Zara, Topshop and Pretty Little Thing launched their collections in early February.
In addition, the number of sportswear in the UK and us is 200 per cent higher than in 2017, driven by the popularity of trainers.